Just perusing the daily e-marketing news, and found an interesting article on the complete revamp of the Whitehouse.gov website. Not too long ago, our e-marketing class was discussing how Obama was the first presidential candidate to successfully utilize the internet to connect with voters, and as one might expect, it seems that he will continue to be the first president to utilize the internet to connect with the American people- so much so, that his administration is now being termed as the first "internet presidency". Moreover, he/his White House minions have made the addition of a blog to the new website- perhaps not only to keep the public informed, but to give a level of accessibility that has never been attained before. In addition, it will likely provide a useful feedback mechanism and medium.
Although, seeing "The White House" and "Blog" in the same line seems a strange combination, I feel that this a very progressive move, and a good continuation of Obama's strategy to harness the power of the Internet.
To see the new website, and blog check out The White House Blog .
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