Might be a bit behind the curve on this one, but just saw a recent advertisement for Hulu. Hulu is a free online video service, where you can watch television shows, and is a joint venture of NBC and NewsCorp.
Now, I found the advertisement a little confusing- take a look:
To me it seems like they are trying to reign in "illegal" (that's still a bit of gray error to most of us) downloading by offering a service for which they've most likely arranged compensation for those involved in developing the TV show. However, at the same time, it seems as though they are also trying to promote a state of cognitive dissonance within the watcher. Indeed, that watching Hulu is part of an alien plot at domination, which promoted a feeling, within me at least, that I should NOT be watching TV online. Just found it interesting that it would be promoting itself with a bit of a bad spin about watching TV online.
Interestingly, this is a Super Bowl commercial, so perhaps it was just trying to be edgy. But, I think it may also be trying to put people off watching TV online, and watching it on TV instead, but at the same time saying that if people MUST watch TV online, that they should do it at Hulu.
I'm sure confused- we'll see how it works out.
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