Looks like e-marketing could be more heavily utilized with our entrance into an economic downturn.
An Australian survey conducted by WebTrends showed that Australian businesses "(have) found that 48 percent of Australian businesses surveyed consider internet marketing a key component to overcoming the challenges faced by the economic downturn. The report also finds that 68 percent of Australian respondents believe that more sophisticated web analysis would boost online sales."
As a result, Australian internet advertising will see increases of up to 9.7 per cent, according to a recent report by Aegis Media.
Perhaps this will spur the development of improved web analytic tools, in order to negate the high risk that is often associated with online marketing, due to a failure to reach the desired target audience. Indeed, there is a significant amount of information to be had, but there needs to be the e-marketing infrastructure to support listening to consumers, and identifying which consumers to listen to, in the vast domain of critics and creators.
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