Interesting study published by Reuters that indicates that people may be in a more serious, long-term relationship with the Internet than their romantic partner.
"In a survey by German broadband association Bitkom around 84 percent of respondents aged 19-29 said they would rather do without their current partner or an automobile than forego their connection to the Web...
Bitkom said 1,000 people had taken part in the survey, and one in two people said they had made new friends thanks to chat forums and Internet communities. Around 8 percent said they had found a new partner thanks to online relations.
"The Web creates real relationships and does not result in autism and dehumanization," said Scheer, who admitted he gets nervous when he does not have Internet access while on vacation".
Perhaps this is an an indication that increasing website interactivity and connectivity tools may be increasing the value that consumers place on the Internet. Certainly, offline companies who have been hesitant to get into the online marketing arena may want to take note, and try to harness this powerful medium.
Now, I wonder what an Internet break-up might look like....
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