Saturday, March 7, 2009

Product Bollywood

Just found a great, new example of a Viral Video at work.



I think that one thing that could definitley be improved upon from this is a direct linkage to the T-mobile site from the youtube site. Although it is aptly titled "The T-Mobile Dance" and there is spotty product placement and I don't think the linkage is very clear.

Interesting to see a company start to capitalize on the success of "freezing" videos, such as those done by Improv Everywhere (see video below), which have popped up online within the past year or so. It will also be interesting to see if this business application will drive interest in the product, or simply interest in how it was all orchestrated!

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